Retail stores and mall owners have been using different strategies and tactics in order for people to buy and increase their sales. Different strategies used such as sales, demonstrations, workshops, and even the subtle music playing in the background can help to persuade shoppers to buy. Some stores that play the same CD all throughout their branches. Through CD printing they are able to distribute the same songs to be played in their stores. The music changes depending on the season.
Let me show you how music can bring positive ambiance to your business:
1 ) Music Adds To the Feel of the Store
Businessmen are aware of how music is able to affect the mood of the consumers. That is why they are likely to add music to the environment and the ambiance of their stores. They used it as part of their marketing strategy and to help customers have some privacy when conversing with others in the room since others are likely to be distracted by the background music.
2) It Makes People Stay Longer on the Store
When people love what they are hearing they are likely to stay put on the place where it is being played than planned. Notice how shoppers linger longer when a familiar song is playing in the store. They tend to forget the time, thus more opportunity to look around and see the products in the store leading to a purchase.
3) It’s All about Having the Right Music
Music to play differs depending on the target market, the theme of the store, type of store, time, and etc. If it’s a trendy and hip store, it is likely to play the latest music trends which teenagers are likely to know. Places like art galleries and museums are likely to use classical music making visitors feel like they are in an artistic and sophisticated place. Slow tempo music lets people stay longer in the area while the faster tempo player is used if there is a need for a quick turnover of customer in the store.
Companies and retail stores who are thinking of creating their own playlist can go to companies that can help in choosing and compiling the proper music suited for the business and do CD printing for them.
The CD then can be distributed to every branch of the store. The expenses involved are not that high considering the return of income in the end once the strategy worked.
Remember that today’s consumers do not only look into the product. They also look into small details in the stores that can affect their decision. That is why every businessman should make sure that everything is fine. Check the store’s displays, cleanliness and the background music being played in the store. With these factors working together a positive purchasing decision can be made to the benefit of the company.
Has music greatly benefited your business in increasing sales and profit? Let’s discuss it in the comments section below.